Home | Emma Borochoff

THE WORLD'S FIRST FULL STACK MARKETER.*

*NAMED EMMA BOROCHOFF

HERE'S EMMA!

01 / THEN

Emma has over a decade of experience building and scaling tech startup marketing teams from the ground up. She is a true full stack marketer - with experience across product marketing, demand gen, content, branding, and everything in between. She has brought companies from $1M to $5M, and $5M to $20M and beyond. Emma has also served on the executive leadership team of 2 of the 4 startups she's scaled.

She earned a BS in Communications + Business from NYU and an MA in Media Studies from The New School.

02 / NOW

Emma believes in the marriage between creativity and data, a strong authentic brand, and the importance of collaborative, open team culture. She has worked in NYC's startup world for 10+ years and moved to Austin in 2020. She currently works as GTM consultant helping startups build their competitive positioning and messaging, as well as launching their demand generation engines.

Interested in working with Emma? Reach out to eborochoff@gmail.com

03 / NEXT

Emma thrives in the fast-paced, high growth culture of tech startups and will continue to help tech companies refine their messaging, story, and scale demand as they take on the world. Emma will also continue eating every taco she can find in her hometown of Austin.

TWINKLE IN HER EYES. CLEARLY THINKING OF SOMETHING CREATIVE OR A TERRIBLE PUN.

DEFAULT EXPRESSION. LIFE IS TOO SHORT TO NOT LAUGH AT EVERYTHING.

COOL MODERN NECKLACE. SHOWS APPRECIATION FOR THE ABSTRACTION OF LIFE AND ITS AESTHETICS. OBVI.

HEALTHY TEETH SHOWCASING HER ABILITY TO COMMIT TO THINGS. LIKE TOOTH BRUSHES.

BEACHY WAVES IN HER HAIR. BECAUSE LIFE'S A BEACH. (SEE ABOVE ABOUT SAID EYE TWINKLES)

Product

SERVICES

BRAND POSITIONING

Your brand's success hinges on one critical factor: whether your ideal customers instantly understand why they need what you offer. I specialize in crafting positioning and messaging strategies that cut through market noise to reach the right people with the right message at the right moment.

Having led marketing teams at early stage startups for 13+ years, my expertise is lies in my ability to craft targeted positioning, clear differentiation, and messaging that works in the real world.

GTM STRATEGY

Before you funnel time, energy, and money into scaling your marketing and sales functions, you need to make sure that your foundational go-to-market strategy - from target audience, buyer personas, competitive positioning, and channel strategy are aligned.

I work closely with your team to validate your place in the market and equip you with the messaging and strategy that will position you to scale.

DEMAND GENERATION

A plan is amazing but what good is it without a team to execute on it?

After building the foundational messaging and positioning, I create a plan for launching your company's demand generation engine and build just that. As a full-stack marketer, I have the toolset to act as your all-in-one marketing team to build a foundational marketing engine that aligns with your goals.

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